Arabiana as a brand is in touch with its Saudi side, and comment on local affairs. Women characters are portrayed as independent which goes perfectly with such a campaign.
Saudi women are looking forward to official driving date June 22
however, not all women want to drive, but are happy with being given the choice. Although many memes have come out – predicting the chaos in KSA when women can drive, Nescafe want us to create the artwork for a limited edition packaging for Arabiana Sachets box and we come up with Illustration to commemorate this historical event.